By&BY
Bluegrass Publication Design - 2025
Objective.
Develop a wordmark and publication system that effectively communicates a chosen theme. Construct a type specimen sheet that communicates the publication’s unique global structure for reproduction under any designer.
Identity.
by&by is a warm string circle that twangs the heart of a generation of story-tellers. Between high-lonesome harmonies and free-spirited electric grooves, modern bluegrass thumps Appalachian charm beyond the front porch.
By&By IS:
WORD MARK PROCESS.
The logo mark process began with hand drawn sketches of different typeface groups, before transitions to a digital workspace. Each iteration was analyzed for its feel and identity in relation to the chosen audience.
PUBLICATION PROCESS.
By creating an organized system of hierarchies, typography, and graphics, the identity of by&by can be reproduced by a multitude of designers. Within the publication’s visual system, the community of bluegrass is represented through editorial black and white imagery and a yellow through line.
By&By ISN’T:
Sway Variable is a melodic visual of bluegrass music. User control allows for a wide range of contrast in thickness, mimicking the signature twang of bluegrass, from deep low tones to high lonesome harmonies.
Feature Article
Interview Article
