Form Analysis: Blue Heron Creature Mark
Objective I
Visually interpret an animal and its characteristics through the basic design elements of line, weight, and structural form based in geometric shape.
Research
Sketches & Digital Iterations
Geometric application
IDEATION PROCESS
FInal Composition
Final Creature Mark
The final creature mark emphasizes the poised elegance of the blue heron through the graphic elements of geometric shape, implied lines, and a purposeful use of negative space.
PART TWO: INTERPRETIVE PHRASE
OBJECTIVE II
Physical Traits: long beak, wide wingspan, vertical legs, s-curved neck, wispy occipital plume on head
Behavioral Traits: solitary, live on/near water, fish hunters, patient
Adjectives: graceful, reserved, solitary, dignified, poised, elegant, quiet
Phrase: “The elegant and reserved heron wades through cold ponds.”
Transition from physical to digital sketching using geometric forms, illustrating the heron in an elegant, reserved stance that aligns with its natural behavior.
Exploration of how implied line and shape visualize define the heron’s wing.
Wing Experimentation
Integrate the creature mark design with a phrase relating to the animal’s nature. Visually interpret the phrase using a nonliteral composition based on the Fibonacci Sequence, exploring design elements of typography and space.
TAJAWAL is a geometric sans serif typeface based on Arabic calligraphy. Designed with fluid geometry, it’s open counter-spaces visualize the graceful fields and ponds where the blue heron nests.
Exploration of various compositions incorporating line, shape, and type.
The final creature mark and interpretive phrase define the blue heron’s elegant nature through the elements of line, space, and typography.